People Tree has launched their first 100% organic cotton denim jeans. The debut cut has been designed in-house in a relaxed, straight silhouette with cropped length, think Jane Birkin but also a little ’90s - so not only are they chic, but they’re actually comfortable, too. Note as with most jeans being non-stretch they will feel a little snug, to begin with, but will start to give with wear.
The jeans are GOTS (Global Organic Textile Standards) certified in their production and have the Nordic Swan ecolabel. The producers of the jeans have guaranteed us their laundry partners are also GOTS certified and are undertaking research and pioneering innovative development to find ways to improve the distressing and washing techniques of denim. SARP producers have been audited by FWF (Fair Wear Foundation) and are constantly working on their supply chain to make improvements in employee health and safety.